How Might We Redesign our Innovation Process?

Project Objective & Research

Innovation is a Pillar for success. Our team objective is not only create an environment which team members can break their routine, and collaborate in small and large groups but also highlights the innovation process and projects being developed across all brands. Both of these together will drive innovation into our corporate culture. When the physical space and process come together, team members, executives, and customers have a place to be immersed in an innovative culture.

Step One; Organizing Projects

One of the key reasons innovation fails is due to a strong hierarchy that hinders both candor and access to vital information. The larger the company is, the harder it is to balance leadership and cultural flatness. You can’t run a successful corporation without a strong foundation of leadership (and organization); However, the hierarchy of leadership tends to slow access to vital information and stop vital collaboration across departments. There’s a fluidity to the business, a large amount of cross over between product and projects, that needs a constant stream of information to flow freely across all departments.

Step Two; Evaluating Ideas

The proposed evaluation system takes a variety of innovation appraisal matrix’s (impact vs. investment, idea screening, WSJF, Awareness Trial Availability and Intake scoring) to create a universal system that scores a product/project’s potential based on its value to the company. Funneling the best idea’s generated through a crowd sourcing platform, the innovation evaluation scores each idea based on the following criteria: Time, Cost, Viability, Feasibility, Monetary Impact, Potential Impact, and Desirability.

Step 3; Designing the Environment

Our goal is to cultivate new ideas and have a space to work through existing ideas through software platforms and technology, all while remaining accountable for delivering world-class innovative products